REACH Case Study - International Insurance Company Leadership Development

REACH Ecosystem in Use for Leadership Development After Acquisition by One of the World’s Largest Insurers

Leadership Development at a Global Insurance Company Background:

An Australian insurance company was acquired by the world’s second largest insurer in 2014 and spent 2015-2018 going through the integration and re-branding process.

Coming into 2019, they wanted to re-focus on the leadership development of their current leaders and high potential team members.

To do this, they wanted to improve the self-reflection and continuous feedback loop and implement development plans for both the current and high potential leader levels. Fortunately, this was the focus of both their immediate head office and their global head office directive.

There was no globally offered feedback mechanism that met their needs, and while the parent company has some training programs on offer, participation in those programs was not available locally.

Why REACH Ecosystem:

Their first focus was on 360 feedback. However, they were cautious in their selection due to their current situation and past experiences with 360’s.

Their Current Situation:

Because of the pause in feedback and leadership development during the acquisition process, they had some longer standing leaders, who were experienced in receiving feedback, and other newer leaders and the high potential leaders who had never been involved in the review process before.

They wanted to be mindful of that gap and find a tool that was flexible enough and suitable to use with the senior leaders, less experienced leaders and the high potentials.

Past Experiences:

Previous 360 tools they had used were time consuming, but were also very complex to interpret and debrief, so it was important to them that they found something that was easy to use and administer and then simple to debrief with all levels of leaders.

Key Selection Criteria:

  • A 360 tool that was flexible enough to use with seasoned leaders, new leaders and high potential leaders
  • A tool that was easy to administer and quick to complete
  • A tool that was simple and effective to debrief
  • Fit within a tight budget

    After trialling the REACH 360 within the REACH Ecosystem, they confirmed for themselves that it met all of those needs. 

The Implementation Experience:

In the REACH ecosystem, the person being 360 rated completes their REACH Psychometric profile as part of the process, so each person being rated had their own Leadership Profile generated as part of the process. 

Once they had all been completed, we went through each person’s Leadership Profile with their manager to confirm that the manager thought the profiles were a reasonable representation of the people; which they all did. 

Then we used that same Leadership report with each of the leaders to develop their own awareness and used the coaching points provided to develop awareness of how their style impacted their leadership. The debriefs were simple for us to complete in-house and prepared the leaders well for the 360 feedback. 

We circled back around with everyone, and ran the 360 debriefs with them as well, which played out just like we hoped.  The 360 debriefs were easy to conduct with the clear reports and added value to the experienced senior leaders right through to the high potentials, who were new to feedback and leadership development of this style.


REACH Personality Leadership Profile Reports
REACH Profiling Team Visualizer Graph

We had between 3 and 24 people participate in each 360 survey, with an average of 8 people (raters) conducting the 360’s on each individual leader.  This allowed the individual leaders to be rated by their direct reports and provided very concise data.

We learned that the leadership team has a healthy and diverse range of styles (see next page) with a REACH Quotient low of 2.75 and a high of 3.98.

The system was fast and simple, and it took each rater about 3-4 minutes to complete, which was a nice contrast from the last system we used previously. 

The debriefs were great, reflecting the diverse range of styles we have in our leadership team, who had a wide variety of development road maps.

REACH Profiling Team Visualizer Graphic
REACH Profile Driver Report
REACH Counsellor Graph
REACH Advisor Graph
REACH Coach Graph
REACH Personality Profile 2x2 Grid

You could literally see the Johari windows (self-awareness) growing.  Especially where some people discovered a large difference between their self-rated scoring compared to the ratings from others.

Sometimes they had inflated self-perception and sometimes the opposite.

REACH 360 Profile Comparison Graph
REACH 360 Profile Comparison Graph 2

People have seemed to naturally adopt the language and recognize the importance of the different competencies in performing effectively as team leader. 

Next Steps:

They would normally have then had to undertake a lengthy training needs analysis (TNA) and develop a training/coaching plan for each person based on the results. 

However, in the REACH ecosystem, the training plans and coaching plans are already created, based on the results of the individual profile and the 360 survey.  These action plans are available to be viewed or downloaded by the individuals or their manager immediately after completing the profile or survey.

The system also collates the participants training needs into groups to allow for group training assignment, so everyone who required Communication Skills training could be viewed in a single TNA report.  This made scheduling our internal training sessions very easy and effective.

REACH Automated Training Needs Analysis Plans (TNA's)
REACH 360 Profile Development Priorities Report
Facilitate our Training Internally Throughout the Year:

This organization has a preference to run most of their training using their own internal trainers, where they would usually write or licence materials.  In the REACH ecosystem, the training materials are already linked directly from the training plans, so identifying required training events is easy. They are going to review the training plans, in consultation with each leader, then run some sessions based on the training needs identified.

Application and Keeping it Alive

Because the ecosystem is on a subscription, and therefore has no cost per use, we see a real advantage in profiling the people in the teams, conducting the training and coaching as suggested by the TNA’s, then providing each team leader with a Team Visualizer diagram, and finally conducting a follow-up 360 survey post-training/coaching to measure the impact.

REACH Supporting Products
REACH Supporting Products Team Visualizer
REACH Ecosystem Training Materials Slidedeck
Slide from Delegation in the Supervision Training

We’ll keep the whole leadership development project top of mind by putting the Team Visualizer chart on the wall where the team works. 

Then, since the training material uses the same framework, they’ll be able to ‘reach’ more effectively to implement the things they learn such as delegation and conflict resolution.

Because the model and language are consistent throughout the surveys, reports and training materials, when they learn ‘how to delegate’ for example, they will be able to build on their understanding of the different needs of their team to be more effective.

Outcomes and Total Spend:

The REACH Ecosystem provided everything they required to run:

  • 32 Leadership Assessments
  • 64 x 360’s (32 twice, the second time to see growth an identify next steps)
  • 120 Personality Profiles
  • Create 30 Team Visualizers and have them visible in each team
  • Training Needs Assessments (TNA’s) for 32 leaders and 120 staff
  • Run instructor-led training in 8 Topics (Supervision, EQ, Time Management, Resilience etc)
  • Have visual cues around the office to help keep everything top of mind
  • Run a Culture Survey and reviewed the results
  • Analyze the impacts of first year leadership development the REACH Quotient Growth

For a total investment of $5,940


We’re going to re-do the Profiles and 360’s late this year, or early in 2020, to review the impacts and identify the new development targets.

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